Music hits the Metaverse with Snoop NFT's, Samsung + JP Morgan launches, Disney key hire + Moonwalk wallets.
Each week we share insights from the Web3 space + the latest from Moonwalk.
Brand metaverse plays took the stage as Snoop announced his Sandbox-ready 10K avatars, Samsung launched a Decentraland event at its new 837X venue, and JP Morgan opened a metaverse bank branch. The NFT conversation around LA during the Super Bowl was at a high. Moonwalk sees more Utility Wallet launches including metaverse community DJGenerates backed by Carl Cox, Paul Oakenfold + more.
The Week In Review.
Drops
Hot off his Super Bowl half-time show performance, Snoop Dogg announced his Sandbox launch plans including 10k metaverse-ready Doggies NFT avatars. He also announced his plans to make his recently-acquired Death Row the first NFT major record label.
Steve Aoki reported that he has made more money from NFT’s than he has from 10 years of music royalties. His A0k1VERSE passport, with a total supply of 50,000 NFT’s, drops this week - powering utility across the metaverse, web2 + IRL.
Deadfellaz dropped their follow-on collection Deadfrenz, which hit a floor of 0.75 ETH.
Music platform Beatport dropped Synthheads, a 3,030 NFT collection - the drop included partners Richie Hawtin + Deadmau5’s new NFT game studio Pixelynx.
Robins Williams’ son Zak is launching NFT’s to raise money in support of mental health.
JP Morgan launched the first bank branch in Decentraland, coinciding with the release of their paper that predicts that the metaverse will become a $1 trillion opportunity - as virtual worlds will “infiltrate every sector in some way in the coming years”.
Baseball player turned NFT artist Micah Johnson will offer the final chapter of his famed animated astronaut, Aku. The Aku character has been optioned for a full-length feature film with traditional distribution.
Platforms.
Disney hired a head of Metaverse Tim White (title: SVP Next Generation Storytelling and Consumer Experiences). Disney CEO Bob Chapek stated that “it is absolutely top of mind because we realize that in the future, you can call it what you want," Chapek said. "You want to call it metaverse. You want to call it the blending of the physical and digital experiences, which I think Disney should excel at".
Samsung put on a metaverse event at 837X, their newly launched Decentraland venue, a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. Some didn’t get it.
Universal Music partners with Curio NFT marketplace to develop NFT collections for its record labels and artists, starting in March with a collaboration from Capitol Music and the British singer-songwriter Calum Scott.
Facebook VR project Horizon World added 300,000 users offering VR meetings and spaces.
NYSE signals plans to add an NFT marketplace, for which it filed a patent.
Deals.
The Premier League is nearing a deal for as much as GBP 434M for which Sorare, Candy Digital, Dapper Labs and ConsenSys are on the shortlist.
Opensea launches a venture arm focusing on new NFT protocols, social and gaming projects and NFT aggregators.
Reese Witherspoon partnered with World of Women to create a character universe and franchise of entertainment properties including feature films, scripted and unscripted TV series.
Animoca launched a $10M Japanese subsidiary to launch Japanese content into NFT’s and the Metaverse. Content signed includes anime such as Dragon Ball.
Industry.
The conversation around LA during the Super Bowl was all about NFT’s + the metaverse.
Gary Vee was applauded in the NFT community for his meme-worthy defense of NFT’s and crypto on CNBC.
Opensea is investigating a phishing scam that has enabled $1.7M in high-value NFT’s to be stolen from the users on the platform.
Salesforce employees protested the company’s NFT cloud plans.
Markets.
NFT market volumes dipped off the highs to $382M this past week.
NFTGO dropped its annual report that assesses NFT’s to be around 1% of crypto’s two trillion dollar industry, of which avatar NFTs currently represent the largest sub-sector within NFTs.
What Moonwalk Did.
Metaverse NFT dance-music community DJenerates, launched a Moonwalk Wallet to power NFT and metaverse utility. The project includes music legends Carl Cox, Paul Oakenfold, Claude VonStroke, Jamie Jones, Paul Van Dyk, Benny Benassi, Boys Noize, and more. The Wallet uses a BEETZ social token and NFT’s to unlock upcoming NFT collection launches, access to the DJenerates merch store and exclusive virtual, metaverse and IRL events using Moonwalk’s NFT ticketing and NFT-gating platform. Read more on EDM.com.
In other news, Coindesk reported on Moonwalk esports client Andbox as one of the use cases in sports NFT’s.
Moonwalk is the leading no-code platform for brands and creators to build their web3 ecosystems - NFT’s, generative collections, communities, membership + utility. We work across entertainment, gaming, sports/esports, music labels and creators. Each week, we write The Week In Review in which we share insights from the Web3 space + the latest from Moonwalk. Follow us on Twitter or drop us a line to learn more.