New Web3 Launches on Moonwalk: Kevin Hart, Umphrey's McGee & Nando Reis
Major creators launched wallets, NFTs, generative collections, social tokens and content unlocks last week using Moonwalk's no-code Web3 SaaS
Moonwalk’s no-code Web3 SaaS platform continues to power major brands and creators. This past week, Kevin Hart, jam band Umphrey’s McGee and Brazilian musician Nando Reis launched Web3 ecosystems using our toolkit.
Comedy superstar Kevin Hart is no stranger to building on new technologies, having grown his massive fan base in the early days of Instagram and IGTV. He and his team at Hartbeat announced and started marketing their new Web3 ecosystem, built using Moonwalk’s Web3 toolkit. Kevin has included a broad range of Web3 offerings, to attract his core audience while also extending his reach to Web3 natives:
Web3 wallet - a Kevin Hart Nation Wallet (custodial + non-custodial) that enables fans and NFT holders alike to unlock perks with NFTs and tokens
Social token - a “HARTS” social token that can be earned for engaging with content on YouTube, Twitter, Facebook and Instagram
Collectible Tour NFTs - Polygon-based collectible NFTs for Kevin’s Reality Check Tour
Generative NFT collection - an Ethereum-based 10k NFT collection “Confessions From The Hart” using Moonwalk’s no-code generative engine
Metaverse - a private metaverse screening room in Virtua.com that will be unlocked with the Confessions From The Hart NFT collection, using the Wallet
NFT-Gated Discord - Kevin Hart Nation Founders Pass NFTs that provide access to private members-only Discord channels.
Hartbeat designed, launched and marketed the project, including partnering with the team at Discord, culminating in a 10,000+ member Discord server. They also partnered with Roku on the launch of a 3D animated TV series, an episode of which is unlocked with NFTs. And a metaverse screening room will be launched in partnership with Virtua, which will be unlocked via Kevin Hart Nation’s Moonwalk Wallet.
Join the Kevin Hart Nation Wallet here to earn NFTs and tokens, and unlock utility with your NFTs - wallet.kevinhartnation.com. Or buy an NFT on the Ethereum dApp here - https://www.kevinhartnation.io/
American jam band Umphrey’s McGee dove into the Web3 arena, launching a custodial Wallet, NFTs and content unlocks using Moonwalk’s toolkit - in parallel with their current tour and album launch.
Talking about the Wallet, band member Joel Cummins said that “we really wanted to make this something that would be enjoyable for people that have been in the NFT space before, but also people who aren’t as familiar to kind of help those entry level people be more into it and to get into it and understand what’s happening”.
Web3 Wallet - the “Asking For A Friend” (AFAF) custodial Wallet is where the NFTs are for offered sale and where utility and content can be unlocked
NFTs - The Asking For A Friend Genesis Edition NFT is a collage built from 14 pieces of lyrically based album art (see below). They are being sold with credit cards for $25 to their core fan base and billed as offering equal parts access + utility + collectible
Livestream unlock - each NFT unlocks an advance premiere of the AFAF record via live steam on the Lively steaming service, the night before the record releases
Music unlocks - each NFT unlocks 14 stems for download from the Asking For A Friend album. The 16bit WAV format stems includes a Garage Band file for easy import on any Apple device.
The project was built on Moonwalk and marketed by streaming partner Lively.
Check out the Asking For A Friend NFT in Umphrey’s wallet here.
Nando’s stated goal is to use web3 technology to be closer to his 3 million+ fans “and repay so many years of affection, dedication and loyalty”:
Wallet - will give his fans access to “a new universe” of exclusive content, gifts, collectibles, opportunities to interact with the musician and other news
Social Token - the NANDO social token enables fans to earn for engaging on Spotify, YouTube and Discord, such as for liking a track on Spotify, and spent on rewards in Nando’s ecosystem, such as VIP tickets to his shows
NFTs - a free NFT earned with tokens, that Nando’s daughter drew of a popular album cover
Physical CD unlock - a free physical CD mailed to fans unlocked with tokens
Physical downloadable original handwritten lyrics - of a popular Nando Reis song
The program launch was timed with the re-release of his album “Para Quando o Arco-Íris Meet the Pot of Gold”.
The program was built by Nando Reis and his team at Abrakazum Entertainment.
Check out the Nando Reis custodial Wallet, NFT, social token and utility here.
Moonwalk is the no-code Web3 launchpad for brands, creators and agencies. Easily launch, build and manage your entire web3 ecosystem. Launch NFTs and generative collections payable in ETH or credit card, add a web3 wallet, in-game or social tokens and ways to earn and spend tokens across content platforms. Integrate a metaverse activation, sell NFT tickets, offer content unlocks, POAPS and other types of membership benefits - all in one easy-to-use platform.