Major Platforms Make NFT Plays, Music NFT's Heat Up & Moonwalk Launches DIY Generative Collections Extension.
Each week we share insights from the Web3 space + the latest from Moonwalk.
This week, Twitter, StockX and Facebook/Instagram jumped into the NFT space. Music NFT’s heated up as Warner dropped its DEX plans, and Nas’s royalty-sharing NFT’s sold out. At Moonwalk, we expanded our DIY generative NFT collections to be distributable on any marketplace, while more creators launched collections using Moonwalk.
The Week In Review.
Platform launches and announcements took center stage this week.
Twitter launched NFT verification, proof that you own your profile picture as an NFT. Using the Opensea API, a user connects to Metamask, Twitter verifies that the user holds their profile picture NFT - and their profile picture is reshaped into a hexagon
StockX launched its NFT marketplace that sells virtual editions of physical shoes, that can be stored in StockX’s facility - allowing sneaker traders to buy and sell the NFT certificates of ownership rather than take possession of the sneakers.
Facebook/Instagram teased several NFT plans including allowing users to showcase their NFTs on Instagram. They’re also developing a prototype for users to mint NFTs and are exploring launching an NFT marketplace.
Warner Music announced it will be using a decentralized NFT Exchange powered by Blockparty, where both creators and artists will have the option to bundle-sell their NFTs - i.e. combining existing NFTs to swap, trade, or sell.
Nas dropped “Ultra Black” and “Rare”, the first royalty-sharing NFT’s to launch on 3LAU’s Royal platform - that sold out in record time. The drop consisted of 1,870 NFTs across two separate drops, grossing over $560,000 in total revenue.
Animoca raised $360M at a $5.4BN valuation, as institutional investors start to make private equity-style bets on the metaverse. The round was led by Liberty City Ventures and included 19 funds from ParaFi Capital to Soros Funds Management.
Brand NFT’s continued to shine as Adidas marketed a new 3,000 item interactive NFT collection - “adidas for Prada Re-Source” - in partnership with Prada and artist and digital artist Zach Lieberman. Anyone who registers for the Re-Source will be invited to submit a photograph to create their own individual creative contribution.
More NFT collection projects from 2021 are starting to drop utility, including Robotos which launched their Microverse project, a metaverse play. The hype continues towards the launch of Invisible Friends NFT collection, which pushed its launch to Feb. Nifty Gateway continued to launch quality art drops with MLB champion turned NFT artist Matt Szczur’s Gift of Life.
NFT collections launches and secondary sales continued unabated. Market volume stabilized at elevated levels this week in line with the past 2 weeks.
What Moonwalk Did.
At Moonwalk, we launched an extension to enable any NFT marketplace to launch generative NFT collections from our creator contracts.
How It Works
In Sep 2021, Moonwalk launched the first-ever no-code generative NFT collections platform. Creators and brands can easily generate collections, by dropping in design assets and auto-generating collections. Since launch, the platform has seen $3M+ in sales, been battle tested by Hollywood studios, Grammy-nominated musicians, major digital artists and NFT native communities, and has built a pipeline of major launches.
NFT marketplaces have been asking us if they can enable their creators to use our no-code generative collections platform. We’re excited to have made this product available via our contract extension this week Any participating NFT marketplace can now launch lootbox contracts and generative collections (generated from our platform) directly via the Moonwalk contract extension, within the marketplace's own user experience. The extension enables either co-sharing contract ownership or direct IPFS URI capture. Over the coming weeks, you’ll start to see collections generated from Moonwalk launching on NFT marketplaces in the space.
This feature continues on Moonwalk’s theme of enabling brands and creators to tap into large incumbent audiences on the various NFT platforms across the space - while still being able to offer Moonwalk’s suite of advanced features - generative collections, NFT utility, and branded web3 wallets. This follows on from our work last week with the amazing team at SuperRare to power NFT utility and Web3 wallets for 1-of-1 artists Nate Hill and Rodg - that helped drive their sold out drop on SuperRare.
Moonwalk is the leading no-code platform for brands and creators to build their web3 ecosystems - NFT’s, generative collections, communities, membership + utility. We work across entertainment, gaming, sports/esports, music labels and creators. Each week, we write The Week In Review in which we share insights from the Web3 space + the latest from Moonwalk. Follow us on Twitter or drop us a line to learn more.